Three Essential Tech Tips Small Businesses Should Know

Technology and small business go hand-in-hand. The premise is fairly simple — most technology solutions offer a level of automation that can handle increased workloads, giving you the ability to take on new business, expand to more regions and enter new markets. However, not all technology investments are created equal and some will provide clear advantages over others. For 2013, here are three approaches you can utilize to ensure you’re getting the most out of your technology investments.

Outsource Appropriately

As a growing small business, leverage the expertise and economies of scale that vendors can provide when appropriate. Rather than trying to build out ancillary departments, you can orient your workforce around your business expertise so that your long-term human capital costs align with your long-term sales strategies. By utilizing strong service-based outsourcing firms for operational needs — like IT, accounting or HR — you’ll spend less time hiring, maintaining and evaluating fringe staff. This will give you more time to focus on your strengths.

Embrace Mobile

From sales and logistics to communications, it’s a guarantee that your business utilizes modern computing technologies. Now the next big trend is here: mobility. Devices such as smartphones, tablets, hybrids and other touch computing devices are far outpacing the desktop and laptop when it comes to rate of innovation, development and mindshare. As a result, your team should look to leverage mobile technologies sooner rather than later.

Mind Your Data

In the past five years, advances in computing technology have driven the growth of large-scale data collection. More recently, however, the focus has shifted across all verticals from data acquisition to “data-curation.” Gain key insights into your business by utilizing the right tools — a proven strategy for creating greater value from the same set of resources.

When implemented correctly, an innovative technology strategy can play a key role in helping small businesses take a step towards their next phase of growth and increase their size and scale of operations without overstretching resources. Technology helps small businesses and start-ups do more with less and better positions them to compete with larger enterprises.

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